Is Rodan + Fields Creating a Blue Ocean?
I read this book a while ago called Blue Ocean Strategy , it was written by these really smart people from Harvard. They drew an analogy to the free market as an ocean. When all the sharks are feeding, there is a lot of blood in the water, the ocean is red. The sharks are businesses out there trying to gobble up as much market share as they possibly can. Think of the cola wars in the 80's, Pepsi and Coke were going at it head to head. "Take the Pepsi Challenge," remember? and then Coke responded with the New Coke, which was an absolute debacle. In production we closely guard our processes as trade secrets so we have a perceived edge against the competition. But in reality, Production companies all promise the same thing, flawless execution, peace of mind, bringing your vision to life. The writers of Blue Ocean Strategy noticed that there are companies who don't jump into the crowded red ocean but rather create their own market. Look at Cirque du Soleil, befo